Branded content is content that does not involve traditional advertising. What Lives Inside, for example, is comprised of four episodes, each around 13 minutes in length, while the longest of the Two Bellmen films runs just 35 minutes. Lizar Telecommunications are manufactures of cell phones and related accessories. Paired with the expertise of our industry-leading specialists, they help us better predict and continuously improve the success of your brand integration campaigns across influencer marketing, streaming, TV, and film. Our neural networks are custom-built for entertainment marketing. Brand/Product placement is the placement of a brand or a product in one or more scenes of the film, for example – an actor eating lays chips during a scene, whereas brand/product integration is when the entire scene revolves around the brand, for example – a scene shot in a Domino’s outlet and revolves around a pizza. Choose any 4 execution styles and describe one advertisement for each. The trick is that The Lego Movie is not an ordinary movie. Define/discuss the following: reach, frequency and impact. Top 9 Examples of Branded Content The Lego Movie. This ad can be from any media (tv, radio, web, magazine, etc). This site is “sponsored by GE” and represents a good example of acting like a publisher and taking the brand … For example, branded entertainment apps are easier to distribute and monetize compared to media like film or television. 4c. a company placing its product in a movie scene. Typically, branded films like these aren’t as long as Hollywood-produced movies. Please use a different ad for each style. Michael Starr, a movie director, contacted Lizar to help fund his new movie. Still, brands go out of their way to create a movie experience that’s comparable to what consumers have grown accustomed to. Which of the following is an example of branded entertainment? It’s the most successful branded content pieces that companies ever produced. Examples of Branded Entertainment We recently shared some really great examples of viral videos . 4b. If you like cartoons, or if you have little kids, you probably have watched this popular movie a few times. Human Expertise Machine Intelligence. Branded entertainment, also known as branded content or advertainment, is an entertainment-based vehicle that is funded by and complementary to a brand's marketing strategy.The purpose of a branded entertainment program is to give a brand the opportunity to communicate its image to its target audience in an original way, by creating positive links between the brand and the program. Have you watched The Lego Movie? It is not… What is branded entertainment? Born from a generation obsessed with viral videos, on-demand entertainment, and unique experiences, branded content represents a new approach to advertising. The 2nd example from this amazing brand doing great things in content marketing. 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